Tuesday, 1 September 2015

Become a Certified Digital Marketing Professional Programme from IDMM

Become a Certified Digital Marketing Professional Programme from IDMM through Online Training
Learn from the pioneers of Digital Marketing
Institute for Digital & Mobile Marketing(IDMM) is the only Institute offering comprehensive training in Digital Marketing with Topic wise Practical Case Studies for gaining in-depth knowledge since 2012.
Certified Digital Marketing Professional Programme empowers the participants     with best practices, relevant skill sets as well as latest updates and insights on digital marketing. This enables the candidates to confidently promote any business online.
  •  The demand for SEO professionals is growing with their pay scales shooting up to $94,000. Source: Report by Conductor - an SEO technology company based in New York.
  • Content marketing enhances the image of a brand and increases the number of leads by three folds.
  •  PPC is the best marketing methodology for gaining maximum exposure and reach out to targeted audiences.
  • Trained web analytics can maximize sales as well as profitability.
  •    Mobile marketing techniques equip the professional to promote and market any business on the mobile platform.
  • Social media marketing enables better promotion of the brand with increased traffic.
Who should take up this course?
  • Fresh graduates
  • Business owners
  • Web Designers
  • Web Marketers
  •  Professionals in their early career
  • Marketing Professionals
Certification includes the following topics: Module 1:
  • Introduction to Digital Marketing 
  • What is Digital Marketing 
  • Digital Marketing Eco System 
  • Digital Marketing Channels 
  • Benefits of Digital marketing 
  • Difference between Online & Offline Marketing 
  • How to setup an Online Website/Web Store 
  • Domain name analysis
  • Web Hosting 
  • Website Builders 
  • Difference between Static & Dynamic Website  & more
Module 2: E-Commerce
  • E - Commerce
  • E - Commerce Models
  • Verticals in E - Commerce
  • Payment Gateways
  • Logistics
  • Product Acquisition Process
  • E- Commerce-The way forward
  • How to setup your own E-Commerce store & more
Module 3: E-Commerce
  • Introduction to Social Media
  • Social Media Impact on Brands
  • Introduction to Facebook
  • Facebook PPC
  • Facebook Page
  • Facebook Groups
  • Introduction to Twitter
  • Twitter for Businesses
  • Introduction to LinkedIn
  • LinkedIn PPC
  • LinkedIn Groups
  • LinkedIn Network Building & more
Module 4:New Age Marketing
  • Email Marketing
  • Vmail (Video Mailing)
  • QR Code
  • Mobile App Marketing
  • SMS Marketing
  • Value Added Services
  • Online Reputation Management & more
Module 5:Affiliate Marketing
  • Types of Ad Agencies
  • Deeplinking
  • Affiliate Tools
  • Affiliate Tracking Process & more
Module 6:Search Engine Optimization (SEO)
  • Understanding the Search Engines and Algorithms 
  • Keywords Research and Competition Analysis 
  • Onpage Optimization Techniques 
  • Offpage Optimization Techniques
  • SEO Tools for Competition Analysis  & more
Module 7:Search Engine Marketing (SEM)
  • Introduction to PPC
  • Keyword Analysis
  • Display Analysis
  • Basics of Search Marketing 
  • Adwords Campaign Creation
  • Creation of Display Campaign
  • Remarketing Campaign 
  • Creation of Text Campaign 
  • Creation of Display Campaign
  • Creation of Mobile Ad Campaign 
  • Introduction to Youtube 
  • Youtube Ad formats 
  • Creation of Youtube Ads   & more
Module 8:Google Analytics (Website Analytics and Conversion Tracking)
  • Basics of Google Analytics 
  • Realtime reporting 
  • Audience Reports 
  • Demographic Reports 
  • Traffic Sources
Course Fee: Rs. 25,000/- including 100% Placement Assistance & Material
Training Type: Online
Click here to Register for new batch
Call us at +91 9885591135 to know more

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