Hindi Cinema @ 100: A Retrospective (16-18 October 2012) Hundred years of Hindi cinema’s existence should be an occasion to rewrite familiar histories in unfamiliar idioms and modes, especially when the contemporary cinematic moment seems to mark a distinct break from its immediate past. The emergence of digital technologies including the Internet and satellite television, globalisation and liberalisation, and a rapid urbanisation has reshaped Indian cinema as we knew it till the 1990s. It is not just the content and form of the cinema that has been aesthetically restructured but also the conditions of its production, distribution, trade, revenue, exhibition, viewing, relay, appreciation, notions of hits and flops and so on. Conferring of industry status to the cinema in the 1990s made way for its corporatisation, rise of multiplexes, and the gradual fading away of single screen cinema halls in big cities, but also increasingly in smaller towns. This along with the growth o...